Silver bullets are hard to come by in any industry. And real estate is no exception. There’s no one tactic that will always lead to a sale.

Sellers can be, let’s say, unreceptive, to this fact, however. They may have been told by a friend, co-worker, relative or neighbor that, “If your agent would just do X, you’ll have your home sold in an instant…worked for me.”

And, maybe it did work for them. But their house is not the same as your house. Their neighborhood is not the same as your neighborhood. Their pricing strategy & motivation is not the same as your pricing strategy/motivation. The market then, is not the market now. And so on and so on…