Once you’ve decided to list your home, you’ll have a number of important decisions to make. From pricing to promotion, you’ll want to have all the bases covered before you put a sign in the ground.
Some things to consider:
Location, location, location used to be the mantra for selling a home. Today, it’s more like price, price, location…then price again. So, what factors do you need to take into consideration when pricing your home? Let’s take a look:
– Competitive Market Analysis
An accurate CMA will reflect pricing of homes similar to yours in your immediate vicinity. Factors taken into consideration include the prices of active listings in the area, prices of homes currently under contact, prices of homes that have sold in the last six months, number of days on market and a number of other important factors. By looking at many of the same things that a home appraiser looks at, we can provide you with a realistic price range for your home based on current market conditions.
A Note about Zillow & Zestimates: Many home sellers turn to Zillow first when listing their homes. But don’t be fooled by that site’s Zestimates. By it’s own admission, Zillow often doesn’t have the most complete or accurate information on many homes in its database. That means Zestimates can be wildly inaccurate. Talk to a Realtor® to get more accurate information, or consider having a professional appraisal done up front.
Do you need to move right away because you’re starting a new job in a new location? Or do you have the luxury of time? Do you have to sell your home before you can buy another one? If time is of the essence, it makes sense for you to be as aggressive as possible on price, right from the start.
– Price Reductions
Once your home is listed, you may find you’re getting plenty of showings, but only low, or worse, no offers. Or maybe you’re not seeing many showings at all. Both are signs that you’re priced above market value. Reducing your price can rekindle interest in your home, before the listing gets stale. When you work with us, we can discuss a strategy, and a calendar, for price reductions upfront that makes sense for you.
Staging your home for sale simply means presenting it in the best possible light. Get rid of the clutter, stash away personal items and consider some low-cost improvements. Fresh paint or new window treatments inside, as well as some upgraded landscaping or lighting outside, can make a big difference to homebuyers. Remember, you only get one chance to make a first impression.
The vast majority of homebuyers find their new homes online. All of our marketing revolves around generating the most online exposure possible for your home. From highly trafficked sites like Remax.com, Zillow.com, Homes.com and many more, to customized pay-per-click campaigns and social media sites, we’ll get your home in front of as many online home searchers as possible.
See what some of our customers have said about working with us…