We hear a lot about ‘personal branding’ these days. A simple Google search on the phrase turns up more than 8 million results. And I’m sure there are at least that many references to the term out there on Twitter and the other social networks.
So where does that leave a big impersonal corporate brand like RE/MAX?
Right out in front, it turns out.
According to J.D. Power’s most recent survey, RE/MAX agents ranked highest in overall customer satisfaction among national full-service real estate brands. That means both homebuyers, and home sellers, reported having positive interactions with their individual RE/MAX agent.
What could be more personal than that?
I depend on the power of the RE/MAX brand to help me generate more exposure for sellers, and to provide the most accurate and up-to-date market information for my buyers. In short, the global RE/MAX brand is an important component of my personal real estate brand. And I’m proud to be associated with RE/MAX.