Because we all need just one more blog post on this topic.
So, I guess real estate professionals and others hoping to work with Millennials could spend a lot of time delving into demographic and psychographic data about this generation. We could spend time trying to figure out what’s the best medium to reach them with, the best platform, the best time to connect with them, and with what tech-savvy sales tactic.
Or, we could, you know, do what we’ve done with Gen X, the Boomers and every other generation. Because Millennials aren’t aliens from another planet. They’re just people. Pretty much like you and me.
So here are some thoughts on how to sell real estate to Millennials.
Talk to them
You know, like an actual human being. Ask them questions. Find out what it is they really want in a home, and help them figure out how they can achieve their goal.
Don’t Sweat the Platform
You don’t have to be an expert Snapchatter, Instagrammer, Tweeter or whatever is next. Just communicate with Millennials in whatever way they prefer, and in a way that is appropriate for communicating your information and expertise. Nobody expects to buy or sell a house on Ello (remember that one?). But they do expect professional service and to be treated with respect. You know, just like everyone.
Stick to Your Home Base
Trying to chase Millennials (or Boomers, or GenXers) on their platform of choice is, I would posit, an exercise in futility. Rather, continue creating content of value and posting it on your “home base”. For us, that home base is right here, on our website. For some agents, it may be a Facebook page. But, in my opinion, you always need to have one centralized location where all your content lives online. Then, you use those other platforms to drive people to your home base. And keep in mind, a recent study shows that straight up search accounted for more website visits than referrals from social media platforms in 2017.
So, if you use Snapchat, or whatever the social media flavor of the month may be, by all means, continue to do so. Just be sure you’re providing valuable content and information that leads back to your home base. If you do that, Millennials, and home buyers and sellers from all generations, will seek you out and find you. No generational code words or references to Tide Pods required.